An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations W. Vogel & M. Büttner GmbH Brigitte Zypries

Brigitte Zypries

Auf der Suche nach einem interessanten Diplomarbeitsthema bot es sich an

der mit einem Anteil von etwa 18% der drittgrößte CO2-Emittent in Deutschland ist

In order not to create a new tower of Babel

Syntheses and Reactions

An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations W. Vogel & M. Büttner GmbH Brigitte ZypriesDoctoral Thesis Dissertation from the year 2010 in the subject Business economics Offline Marketing and Online Marketing, Maharshi Dyanand Saraswati University, Ajmer (Department of Management Studies), course: Marketing, language: English, abstract: Brand awareness is a rudimentary level of brand knowledge and recognition which result into complex cognitive process called favorable consumer behavior for marketers. Brand awareness is the potential